Viber's bold move to stand out in the B2B arena

Back in 2019, Viber for Business was just a small part of the big Viber world. Now, it’s a major player in the messaging marketing industry, serving up killer solutions for each step of the customer journey in the app.

But let’s be real—it’s missing the design flair to show that Rakuten Viber is about the future. We were challenged to enhance the design identity, making it stand out in the B2B arena and demonstrate its commitment to innovation and leadership.

We went through the ideas from a Swiss knife to a very button. In the end, we came up with the idea of layers. It is a form that demonstrates the multi-functionality of the platform.

Viber for Business wanted to be associated with the future and elegance. We updated their colors a bit. So they started to look more refreshed and feel more trustworthy.

To portray Viber for Business as futuristic and innovative, we came up with the idea of showing their brand icons through metal and the energy inside.

The real magic of a brand comes from keeping that vibe consistent across all channels. That’s why we took on the challenge of giving Viber’s for Business visual identity a fresh makeover.

We’re talking about a futuristic, cohesive style that shines through everywhere—from dope video explainers to killer LinkedIn banners. Our mission was to create a unified presence that not only showcases Viber’s for Business innovation but also connects effortlessly with the audience.

To stand out, Viber for Business needs killer visuals that slap—making their presentations unforgettable, locking in credibility, and pulling a bigger crowd to boost their market game.

We changed the presentation for the first time in Greece—the largest market for Rakuten Viber in the EU—by adding gradients and lots of animation to almost every slide.

We made sure their message was clear and impactful. This made them stand out, strengthened their brand, and helped them connect with high-profile partners. 

We designed various assets: social media covers, slides, LinkedIn GIFs, videos, and animations. This design covers communication before and during MWC.

Viber relaunched in the Philippines, and to make their return louder, they bought an ad in Forbes. We were challenged to find and communicate the key message visually—now Viber is a super app with different solutions.

We showed all the business needs in icons. And illustrated how Viber could solve them.

Rakuten Viber has evolved from a messenger into a full-scale app for businesses. We decided to communicate their updated positioning through video explainers. They engage the audience and work better than a static slide with an explanation.

We created the storyboard, wrote the script, and developed the entire video from scratch.

One of the video explainers was used in a CNN interview with Rakuten Viber's Chief Revenue Officer Cristina Constandache to introduce new business solutions.

Just a few years ago Viber for Business had a page within the website that briefly described its functions. But it wasn't enough to explain to the public that Rakuten Viber is now not just a messenger but an app where companies can solve all their communication needs with potential audiences: announce promotions, support customers, conduct surveys, and inform about the status of an order.

We structured the narrative and wrote the copy. Built the user-engaging UX and UI concept.