Branding with bite: our meaty collab with a podcast

The Meat Mafia is a media brand that creates content about diet, health, nutrition, and the food system. Their principles are simple: eat real foods, buy locally, and cook your own meals to become healthy again.

They came to us with a clear vision for their brand—the client just needed the right creative partner to bring it to life. They knew where they were headed, and we had the skills to get them there. With their ideas and our execution, we built a brand that not only looks great but truly fires them up.

The Meat Mafia talks about health—a serious topic—but makes it fun, digestible, and entertaining. They are making old-school health things cool again: go outside, work out, eat meat, have community, believe in God, and know your farmer/rancher.

The podcast’s sharp name and bold spirit pushed us to design a logo that looked like meat. We played with the meat-cutting tools—like knives—and sliced our way to a juicy visual identity.

The client came in with a clear vision for the visual style—our job was to bring it to life. The identity centers around a return to real food: meat, milk, and other natural staples. 

We leaned into nostalgia—drawing from ‘80s characters, vintage posters, classic films, and old-school recipes. Black became our base, with bold red—the color of meat—as the main accent. To bring out that raw, handmade vibe, we added scribbles, ink blots, and paper tape textures.

We put together all the assets to keep the brand looking sharp and consistent across every media channel: SMM covers, teams profile pics, YouTube thumbnails, podcast thumbnails, Instagram appearance and posts, memes templates.

Our clients wanted the freedom to create their own covers for their media platforms, so we built them a step-by-step guide. We focused on making navigation as intuitive as possible, even for first-time users.

We pulled all the key graphic elements into one Figma space. Each template was designed with usability in mind: layers were clearly named, non-editable parts were locked, and visual accents came in a variety of shapes and sizes—perfect for quick, collage-style layouts.