4 days to launch. 500M UAH to support people in need. Just 1 year to achieve that

After the 2022 full-scale invasion, many Ukrainians and organizations were left struggling. One thing stood out: help existed. But it was hard to connect people in need with those who could help. So we've created a coordination-focused startup to satisfy this need. 

SpivDiia make it easier and faster to respond to whatever social challenge comes up—with real coordination and real impact.

We created a solution that helps people quickly express their urgent needs and get in touch with the right suppliers. We went with a website, powered on the back end by Ukrainian startup QUINCEFIN, whose system was ready to handle the load.

Another important thing was to make the system resilient to hacking. Moreover, the site was made fit to browse under any conditions: even for people stuck in underground bomb shelters with old phones and bad Internet. 

The name came naturally—in Ukrainian, “SpivDiia” literally means “co-action.” That’s really the heart of the project—Ukrainians helping Ukrainians, using what they already have.

For the visual identity, we leaned on the Ukrainian flag. The goal was to keep it simple, clear, and patriotic—without falling into clichés.

We pulled off the copy and design in a record 48 hours. We needed a simple, user-friendly homepage where people could either ask for help or offer it—just two clear buttons. ‘Cause it was so urgent, we used the simplest low-code tools to launch fast.