qream logo

A standout visual identity that cuts through the noise and wins the enterprise deals

Awwwards, 2023Award Icon

Client

Shoring

Industry

Information Technology

Services

Branding, Website Production, Creative Marketing Partnership

Year

2023

Website

Shoring marketing assets

Products for hungry retailres

Retailers in Germany are hungry for talent. Shoring.io delivers the right talent at the right time to build software faster, cheaper, and better and do it with passion and ease.


Shoring wanted to be a brand that stood out and grabbed attention. The identity that shouts: ‘We are bold, we drive change’. So we added some Qream on top.

We wanted to help others change the game, but first, we must change our game

Tobias

Tobias

CEO of Shoring

We created a stunning mascot, but not on the first try. Yes, we will f*****g iterate till we get it

Shoring competitors have never worked in the retail industry as a key player. But for Shoring, retail is the only thing on their minds. That’s how the idea was born.

Work Image

Concept #1

Shoring mate

The first idea was Shoring mate. But it's not immediately associated with retail. We let it go.

Work Image

Concept #2

Retail in our heads

Cool, but not stunning.

Work Image

Concept #3

Cart head

At first glance, you could tell it was retail. At a second glance, you see the iron.

Work Image

Concept #3.1

Ideal mascot with bold child’s move

Tobias' son just turned it upside down. And we caught it. Punchy and memorable cart head. We just add some fancy and swaggy vibe. 

In the end, we had the hungry swaggy cart

Shoring mascot

Marketing Brand Bible

We developed visual elements, a tone of voice, and a style guide Brand Bible to make Shoring unique against the backdrop of millions. Shoring brand style formula is a playful collage that combines bright colors, team member photos, and the most popular retail goods.

Shoring website responsive

Badass site with spicy messages

We built the user-engaging UX concept with thoughtful interactions and animations. Constructed UI concept and developed a website, that screams loud and resembles Shoring values—stunning aesthetic with potent messages to dominate the niche.

Shoring website screens

Result: big deal with one of the biggest enterprise

Six months after the launch of the new branding, Tobias signed a contract with BioMarkt. The marketing director of BioMarkt said the first thing at the first business meeting: ‘Wow, you have such a cool brand.'


At this point, Tobias felt more confident and that the brand had him covered.

The Qream helps us develop our identity and brand position in today's market. We stand stronger than before

Tobias

Tobias

CEO of Shoring

Hack visitors at the retail conference

The Shoring team asked us to make two banners. But the conference's goal was leads. We offered him a way to destroy the dullness of the conference and actually make visitors turn their heads.


We made 2 roll-ups with taglines that convert and resonate with customers. Not only that, but we added a QR code that leads directly to the site.

Shoring cookies

Hand-baked Fortune Cookies

Hand-baked Ukrainian cookies with predictions that are relevant to the business that came across Europe. A QR code led directly to booking a call. All the cookies were sold out, and Tobias received four calls, which is very cool for a $30 investment in baking.

You are my go-to marketing partner from now on. With anything I decide to do, whether it's ads or whatever, I come to you

Tobias

Tobias

CEO of Shoring

Some results after:

160

warm sales leads

4

calls booked

180%

increase in visitors to Shoring LinkedIn page

5

people mention Shoring in their posts

Recognition:

Honorable Mention Awwwards, 2023
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Shoring Awwward

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