A standout visual identity that cuts through the noise and wins the enterprise deals


Products for hungry retailres
Retailers in Germany are hungry for talent. Shoring.io delivers the right talent at the right time to build software faster, cheaper, and better and do it with passion and ease.
Shoring wanted to be a brand that stood out and grabbed attention. The identity that shouts: ‘We are bold, we drive change’. So we added some Qream on top.
We wanted to help others change the game, but first, we must change our game

Tobias
CEO of Shoring
We created a stunning mascot, but not on the first try. Yes, we will f*****g iterate till we get it
Shoring competitors have never worked in the retail industry as a key player. But for Shoring, retail is the only thing on their minds. That’s how the idea was born.

Concept #1
Shoring mate
The first idea was Shoring mate. But it's not immediately associated with retail. We let it go.

Concept #2
Retail in our heads
Cool, but not stunning.

Concept #3
Cart head
At first glance, you could tell it was retail. At a second glance, you see the iron.

Concept #3.1
Ideal mascot with bold child’s move
Tobias' son just turned it upside down. And we caught it. Punchy and memorable cart head. We just add some fancy and swaggy vibe.
In the end, we had the hungry swaggy cart

Marketing Brand Bible
We developed visual elements, a tone of voice, and a style guide Brand Bible to make Shoring unique against the backdrop of millions. Shoring brand style formula is a playful collage that combines bright colors, team member photos, and the most popular retail goods.

Badass site with spicy messages
We built the user-engaging UX concept with thoughtful interactions and animations. Constructed UI concept and developed a website, that screams loud and resembles Shoring values—stunning aesthetic with potent messages to dominate the niche.

Result: big deal with one of the biggest enterprise
Six months after the launch of the new branding, Tobias signed a contract with BioMarkt. The marketing director of BioMarkt said the first thing at the first business meeting: ‘Wow, you have such a cool brand.'
At this point, Tobias felt more confident and that the brand had him covered.
The Qream helps us develop our identity and brand position in today's market. We stand stronger than before

Tobias
CEO of Shoring
Hack visitors at the retail conference
The Shoring team asked us to make two banners. But the conference's goal was leads. We offered him a way to destroy the dullness of the conference and actually make visitors turn their heads.
We made 2 roll-ups with taglines that convert and resonate with customers. Not only that, but we added a QR code that leads directly to the site.

Hand-baked Fortune Cookies
Hand-baked Ukrainian cookies with predictions that are relevant to the business that came across Europe. A QR code led directly to booking a call. All the cookies were sold out, and Tobias received four calls, which is very cool for a $30 investment in baking.
You are my go-to marketing partner from now on. With anything I decide to do, whether it's ads or whatever, I come to you

Tobias
CEO of Shoring
Some results after:
160
warm sales leads
4
calls booked
180%
increase in visitors to Shoring LinkedIn page
5
people mention Shoring in their posts
Recognition:

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