Branding with purpose: how we helped NTG inspire girls in tech
Brand for the next gen in tech: is the mission really impossible?
Empiric, a global powerhouse in tech and transformation recruitment, gave us a bold challenge. They’ve been pioneering an initiative called Next Tech Girls (NTG)—a mission to get more girls curious, confident, and hooked on careers in tech.
Our goal was to turn NTG from a passion idea into a full-blown, standalone brand. One that grabs the attention of 12–16-year-old girls and gets them excited about tech through real-world experience and career events.
But here’s the catch:
Despite the UK’s booming tech scene, only 26% of the workforce is women.
So... is tech still a boys’ club? Not if NTG has anything to say about it.
Starting with a strategy—a brand won’t last long without it
Cultural truth: girls know what’s hot and chase it
From chatting with 15 UK schoolgirls, a clear picture came into focus. They live for moments with their friends. They follow TikTok trends like it’s a full-time job. They’re obsessed with new episodes of “Wednesday,” and they soundtrack their lives with BTS.
Girls’ truth: desire to change the world
Here’s what hit us hard: 70% of the girls we interviewed said they want their future career actually to mean something—not just money or status. They want to make the world a better place and create real impact.
Tech is more than just coding
And here’s the twist: while they’re dancing on TikTok or bingeing favourite shows, most don’t even realise they’re in tech already. Platforms and filters they use, music they stream, content they share—all powered by it.
And here’s the big reveal for the NTG’s brand strategy
Next Tech Girls represents the coolest side of tech, and a career in tech means girls could build the next big thing themselves. Whether creating an emoji set, designing apps that help with dyslexia, or modelling a cancer drug while sipping iced coffee by the pool. Cool, right?
Creating a visual identity that proves tech is cool
We built the brand around a schoolgirl persona—spirited, playful, and gloriously unpredictable. She’s the kind of girl who owns every room she walks into, challenges norms, and smashes tired tech stereotypes. NTG’s brand doesn’t just speak to young girls—it speaks for them.
Vivid appearance
The visual identity pops like a pack of highlighters—bright and attention-grabbing. We blended those colors into a bold gradient that refuses to fade into the background. It’s not just catchy—it’s stereotype-smashing. Because tech shouldn’t look dull or like it’s only for men.
Scaling the brand: marketing assets in action
Girls back girls. That’s why NTG taps into its greatest asset—real women in tech. These role models don’t just inspire—they guide, mentor, and share wisdom. To keep them in the spotlight, we created a killer set of announcement templates for socials, emails, and beyond, marking them as part of the NTG squad.
Social media style
We didn’t just design visuals—we built a full-on content engine: covers, banners, and full grids. Everything is ready-to-use, perfectly consistent, and made to flex across any channel. NTG’s socials became recognizable, following the same style nowadays.
Supporting merch
T-shirts and bags—the ones that schoolgirls will wear and not hide in the closet. Business cards that partners and mentors will keep and not throw away. This merch brings the brand to an offline presence.
Results: a brand that broke through
We didn’t just build a brand—we launched a movement. From brand strategy and positioning to design and marketing support, Qream took care of everything, from start to finish.
The outcomes are undeniable
59%
growth in NTG’s social media followers—their channels blew up.
90К
impressions pulled in across platforms—we grabbed serious attention.
453
school-age girls connected with NTG at their very first tech events.
The greatest benefit of working with Qream was tapping into a team that is young, dynamic, innovative, and knows the market. We feel like Qream future-proofed our brand.
Emily Hall-Strutt
Director of NTG
Recognition:
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