Collab with game industry changers that went beyond the first brief

Lurkit makes games grow by connecting creators with game developers & brands. At first, they came for some daily-based marketing, but as we worked closer with their team, it became obvious—it wasn’t just about content. 


Lurkit’s brand awareness was too blurred in this loud industry. In a competitive gaming ecosystem, it didn’t fully reflect the energy and ambition behind the platform. So, what began as a focused task quickly turned into something bigger: a full brand transformation.

To shift Lurkit from “present” to “one-in-a-million,” we rebuilt the visual language. We introduced bold color contrasts, dynamic graphics, and 3D elements inspired by gaming culture. The goal was to transform Lurkit into a brand that conveys its essence while standing out.

We sprinkled graphics inspired by digital environments: keyboard buttons, 3D gaming objects, stickers, and ribbons carrying messages across the layout. Nothing feels static—elements move, making the brand feel alive.

We didn’t add a few colors and call it a day—we went all-in. We took that new identity and put it into every pixel of the new website. From the complementary brand visuals to the user-friendly experience, the site dares visitors to dive into the action.

We designed the full site structure from scratch, developing a detailed sitemap and 28 pages. For a sharper UX, we introduced a modal entry point that personalizes the journey from the first click: for creators and companies.

To launch the new identity, we created a brand video that presents Lurkit’s transformation. The motion design brought the new 3D elements, colors, and dynamics to life. The result was a high-impact piece powerful enough to scale—reaching screens as big as Times Square.

When it came to the Gamescom conference, we proved that we don’t operate only in digital space. Every physical asset reflected Lurkit’s refreshed identity.

From interactive cube design and merch social media kits and print collateral, the Lurkit presence became more than a stand—it’s an extension of the brand world we built.