Endless experience activated: creating a digital stage for Hunters Point

Hunters Point is an agency specializing in live events and experiential marketing. They create experiences and bring emotions to brands and non-profit organizations. But who will give the experience to those who make it?

The challenge was clear yet complex: build a website that not only presents their work but also feels like it. We needed to translate movement, atmosphere, and emotion into one digital environment—yet it should not be another portfolio.

We explored 5 distinct creative directions—classic, playful, retro, sophisticated, and badass—each highlighting Hunters Point from a different perspective. Every concept captured a unique style, but one stood apart.

The winning direction, sophisticated concept, was built around “experience mode.” Sections seamlessly transform into one another, creating the feeling of continuous motion—like stepping from one event space into the next.

The website consists of 9 core pages, including Home, About, Cases, Contact, and more. But the real transformation happened beneath the surface—we restructured the content architecture to prioritize storytelling over static information. Each page guides users naturally from brand philosophy to real-world impact.

Hunters Point’s projects speak louder than words—and that’s what should be brought into action. To describe events as they were, we built complex animations that opened a real experience for users.


They’re swooping in from every angle—left, right, straight at you. But animation doesn’t grab the biggest piece of the pie; it harmonizes with the design to deliver a non-stop performance.

The falcon—a symbol of clarity and power—sits at the core of Hunters Point’s identity. We didn’t just add it, we gave it life and a gradient flair. While refreshing the visual system, we carefully preserved brand guidelines. The new UI kit respects the original identity while elevating it for digital performance.

We introduced continuous scrolling that transforms case studies into an interactive journey. The gradient follows the cursor movement, tailing the falcon as you explore the home page. Users get to play with the logos of the brands the agency worked with. Every interaction reinforces the feeling of motion and storytelling.

We didn’t stop at design and development only. The website leans heavily on visuals, so we also supported the SEO strategy by giving promo recommendations to ensure discoverability. On top of that, we provided a CMS guide for sleek maintenance.

As Hunters Point expanded, it needed a dedicated website for the Arabia division—something distinctive while maintaining visual continuity with the main brand.

We developed a fresh concept built around a unifying idea: dots that connect. Throughout the scroll, dots form lines, shapes, and visual compositions that symbolize partnerships. The platform was delivered in two localizations—English and Arabic—ensuring accessibility and cultural relevance for the regional audience.